Overview of Our Client Website
Howami.co is a modern emotional wellness and digital well-being platform that offers users a self-care journal powered by AI. Built with a mission to improve mental health awareness and reflection habits, Howami blends psychology, daily self-assessments, and personalized AI recommendations to help users feel more in control of their mental wellness.
As a brand with a powerful concept and a visually appealing site, Howami faced one primary challenge — discoverability. The platform had minimal organic visibility and lacked topical authority in a highly competitive niche (mental health, journaling, and self-help). That’s where we stepped in.
SEO Audit and Optimization Overview
Initial Audit Summary:
- SEO Score (Before Optimization): 38/100
- SEO Score (After Optimization): 87/100
- Site Speed Improved: From 4.6s to 1.9s
- Mobile Score: Now 94/100 (Lighthouse)
- Core Fixes Implemented:
- Fixed missing meta tags and headings
- Implemented semantic HTML5 structure
- Built topic-relevant internal linking across blogs and features
- Added structured data (
WebApp,Organization, andFAQ) - Integrated sitemap.xml and robots.txt for better crawling
Google Search Console Impact:
- Impressions increased by 300% within 45 days
- All key pages indexed successfully
- Core Web Vitals: Passed on all URLs
- Bounce rate dropped from 71% to 41%
Semantic SEO and Entity Optimization
The site operates in a sensitive and nuanced niche — mental health. We approached this project with semantic SEO principles and entity-driven optimization, making sure the content aligns with Google’s understanding of psychological wellness and self-help entities.
- Focused entities:
- Emotional intelligence
- Digital journaling
- Cognitive behavioral reflection
- Mental health tools
- Improved context clarity using NLP tools
- Used synonyms and LSI keywords to support concepts like:
- “Track my mood”
- “AI mental health support”
- “Daily wellness reflection”
E-E-A-T Implementation and Authority Building
To improve Experience, Expertise, Authoritativeness, and Trustworthiness, we made the following enhancements:
- Strengthened the About page with company mission, background, and privacy standards
- Included a section outlining the AI model’s design and its psychological relevance
- Added founder/creator information with credibility elements
- Implemented privacy-focused trust badges and content disclaimers
- Published educational blog content around digital well-being, journaling benefits, and emotional health — written in a professional yet empathetic tone
Keyword Growth and Ranking Performance
| Keyword | Rank Before | Rank Now |
|---|---|---|
| AI Self-Care App | Not ranked | #5 |
| Emotional Wellness Journal | Not ranked | #9 |
| Mental Health Journal Online | Not ranked | #12 |
| Howami AI Journal (branded) | Not indexed | #1 |
Even within a short period, keyword visibility has improved across multiple touchpoints — from branded searches to long-tail emotional wellness queries.
Measurable Growth & User Engagement
- Organic traffic increased by 320% in just 6 weeks
- Session duration improved by 48% (due to blog and guided content)
- Returning visitors grew by 65%
- Increased sign-ups via organic channels
- Blog articles now generating long-tail impressions and topic relevance
Why Howami.co Is a Standout Project
This is one of our most innovative SEO projects — a mission-driven tech product in the mental health space. It required sensitivity, structure, and clarity. We used semantic relevance, E-E-A-T frameworks, and technical performance optimization to turn Howami into a discoverable, trustworthy digital product.
