Overview of Our Client Website
MGRoofingInc.com is a professional roofing contractor based in New Jersey, USA. Specializing in residential and commercial roofing services, the company offers installation, repair, siding, gutter work, and emergency storm restoration solutions.
Despite their local reputation and strong portfolio, the website lacked structured SEO, had technical flaws, and didn’t rank for high-value local keywords. Their visibility on Google Maps and search results was minimal — costing them potential leads in an extremely competitive niche.
They partnered with us to completely transform their online visibility using a combination of technical SEO, Local SEO, E-E-A-T principles, and semantic optimization.
SEO Audit & Technical Improvements
Pre-Optimization Audit:
- SEO Score: 44/100
- Page Speed: 5.1s (Desktop), 6.3s (Mobile)
- Mobile Optimization: Poor layout and CLS issues
- Structured Data: Not implemented
- Indexed Pages: 5
Post-Optimization Enhancements:
- SEO Score improved to 91/100
- Page speed reduced to 1.8s (Mobile) and 1.2s (Desktop)
- Implemented proper title tags, H1-H3 structure, and internal links
- Integrated structured data (
LocalBusiness,Service,Review,GeoCoordinates) - Added alt tags and WebP compressed images
- Implemented secure HTTPS, canonical tags, and sitemap/robots.txt
Google Search Console Improvements:
- Indexed URLs increased from 5 to 18
- Total impressions up by 370% in 6 weeks
- Core Web Vitals: Passed on all pages
- Zero coverage issues or mobile errors
Local SEO Strategy & Execution
Since MG Roofing serves specific towns and counties in New Jersey, Local SEO was the highest-impact opportunity.
Key Actions:
- Claimed and optimized Google Business Profile with accurate service categories and geo-tags
- Created dedicated service area landing pages (e.g., “Roofing Services in Clifton NJ”, “Emergency Roof Repair Passaic County”)
- NAP consistency ensured across footer, schema, and business directories
- Embedded Google Maps on contact and service area pages
- Built citations on top U.S. directories and local New Jersey directories
Result: MG Roofing began ranking in the local 3-pack (Google Maps) for primary service terms like Roofing Contractor Clifton NJ, Emergency Roof Repair NJ, and Siding Installation Passaic County.
Semantic SEO and Entity Optimization
We used semantic keywords and topical entities to strengthen content around user intent and Google’s knowledge graph understanding.
Main Entities Targeted:
- Roof Installation
- Roof Leak Repair
- Gutter Cleaning
- Asphalt Shingle Roofing
- Emergency Roof Tarp Services
Blogs and service pages were enhanced with contextual language and FAQs such as:
- “How to Know When Your Roof Needs Replacement”
- “The Benefits of Professional Gutter Installation in New Jersey”
- “Signs of Hidden Roof Damage After a Storm”
Each page was internally linked with service clusters, ensuring strong topical relevance and crawlability.
E-E-A-T Implementation
Trust is critical in the roofing industry. We built Experience, Expertise, Authoritativeness, and Trust across the website by:
- Highlighting the company’s 15+ years of experience
- Adding verified customer testimonials
- Featuring real project photos with location tags
- Explaining certifications and safety standards followed
- Creating a detailed “About” page with team insights and a focus on local reputation
Keyword Growth and Ranking Performance
| Keyword | Rank Before | Rank Now |
|---|---|---|
| Roofing Contractor Clifton NJ | Not ranked | #3 |
| Roof Leak Repair Passaic County | Not ranked | #4 |
| Gutter Installation New Jersey | Not ranked | #6 |
| MG Roofing Inc. (branded) | #8 | #1 |
These keyword improvements led to a significant rise in high-intent organic traffic — particularly from mobile users in nearby areas.
Business Results
- Organic traffic increased by 490% in 60 days
- Google Maps views up by 380%
- Local phone calls via mobile site doubled
- Form submissions grew by 60% month-over-month
- Overall user engagement improved — bounce rate reduced by 41%
Why MG Roofing Inc. Is a Showcase SEO Project
MG Roofing is a perfect example of a local service business that scaled online using smart local SEO, semantic structure, and E-E-A-T-focused content. In just 2 months, the business moved from almost invisible to dominant visibility across Google Search and Maps for roofing-related searches in their region.
